Pharma Marketing Network

Precision medicine promises the right treatment for the right patient. But what happens when the drug is ready and the test needed to identify...

Imagine launching a cancer treatment that begins losing radioactive strength before reaching the patient. For pharmaceutical marketers, that challenge is becoming a commercial reality....

Cancer treatment is often defined by chemotherapy, surgery, radiation, and medication. But what about the emotional, financial, and practical challenges patients face along the...

Vitiligo is visible, but its emotional consequences often are not. AbbVie’s Look Deeper than Pigment campaign shows how hidden disease burden marketing can bring...

A new Cochrane review has reopened one of pharmaceutical marketing's most uncomfortable questions: when does professional engagement become undue influence? Examining 93 studies, researchers...

For years, pharmaceutical companies have approached patient advocacy through education campaigns, disease awareness programs, and partnerships with patient organizations. However, the American Association of...

What if your most valuable research team already understood your patients because they were patients themselves? Could a patient ambassador strategy built around continuous...

The way prescription medical devices reach consumers is changing, and Osteoboost's national television campaign offers a revealing example of that shift. In September 2026,...

People often know they need mental health support. However, knowing and acting are two different things. Between work, family responsibilities, and endless household chores,...

When it comes to pharma marketing governance, companies often focus on what the public sees: advertisements, claims, sponsorship messages, and promotional content. However, some...