Pharma Marketing Network

India may be rewriting the rules of pharmaceutical promotion, and multinational drugmakers have good reason to pay attention. As pharma marketing regulation faces renewed...

An online ad promises a $39 price. You click, compare options, and prepare to buy. However, the final bill tells a different story. That...

A pharmaceutical company usually builds relevance around a medicine. Organon is taking a wider approach. Its call for a coordinated European women’s health strategy...

Merck’s Your Hive of Whole Health initiative offers pharmaceutical marketers a useful lesson in whole-person patient engagement: the patient journey does not happen between...

TAMPA, FL, October 2026. Momentum Events today announced the program for the inaugural Agentic Pharma Summit, taking place November 9 and 10,...

November 9-10, 2026 | Convene CityView, Philadelphia, PA The Agentic Pharma Summit is an independent, pharma-first gathering for senior...

Prediabetes awareness marketing faces a difficult challenge: how do you motivate someone to act when they do not feel sick? The CDC and Ad...

Pharma marketers have spent years talking about connecting HCP and consumer campaigns. Usually, that conversation has meant coordination: making sure the patient campaign and...

Healthcare advertising has spent decades trying to make serious diseases feel urgent. Genentech is experimenting with a different question: What if making people laugh...

AI can now turn work that once took days into work that takes hours. That creates an uncomfortable question for marketers: if production time...