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Your Drug Has an App. FDA Says That App May Be Part of the...
Pharmaceutical companies have spent years building mobile apps to support patients between doctor visits. However, the FDA's latest guidance suggests those digital tools deserve...
PanOxyl Is 50 Years Old. Why Doesn’t Its Marketing Look Like It?
What does a 50-year-old acne brand have to do to connect with Gen Z? Apparently, it needs to stop acting its age. PanOxyl's Here...
Sensodyne Didn’t Explain Tooth Sensitivity. It Made People Feel It.
Healthcare brands are finding new ways to make their messages more personal, and sometimes that means letting consumers experience a problem firsthand. Haleon took...
AbbVie Isn’t Just Selling the Benefit of Treatment. It’s Putting a Price on Waiting.
What if the strongest argument for a treatment wasn't simply what patients gain, but what they could lose by waiting? AbbVie-sponsored research is raising...
Novo Wanted Lilly’s Ads Stopped. The Fight Over Pharma Claims Just Moved to Court.
A legal fight over competitive pharma advertising has reached a federal courtroom, putting the claims drugmakers use to promote their products under new scrutiny....
What Happens When Your “Agency” Starts Selling Evidence, Access, and Economics Too?
What happens when your pharmaceutical marketing agency starts offering scientific evidence, payer strategy, and economic modeling alongside advertising? What pharmaceutical companies expect from their...
Chloe Kim Isn’t Just the Face of Qelbree. She’s the Distribution Strategy.
Celebrity endorsements are nothing new in pharmaceutical advertising. However, Supernus Pharmaceuticals is taking a different approach with Olympic snowboarder Chloe Kim. Its latest Qelbree...
Your Media Agency Recommended the Inventory. What If It Makes Money When You Buy...
Principal media buying is changing how pharmaceutical brands work with advertising agencies, particularly when those agencies can profit from the inventory they recommend. Traditionally,...
Pregnancy. Postpartum. Menopause. “Women” Is Not a Marketing Segment.
Women are often treated as one audience in healthcare marketing. Yet their medical needs can change dramatically throughout life. World Thrombosis Day 2026 offers...
When a Prescription Injectable Starts Looking Like Lipstick, Where Does Beauty Marketing End?
A lipstick belongs in a makeup bag. A prescription injectable belongs in a medical setting. Yet in the world of aesthetic pharma marketing, the...
