Pharma Marketing News is the monthly newsletter of the Pharma Marketing Network. It is distributed FREE to registered subscribers via email and the Web.
Editorial & Advisory Board
We accept advertising relevant to the interests of our subscribers.
For more information, see:
Published by:
VirSci Corporation
PO Box 760
Newtown, PA 18940
215-504-4164
215-504-5739 (FAX)
E-mail: infovirsci@virsci.com
Pharma Marketing News | Subscribe | Discussion Forums | Roundtable | Podcasts | Blog
Daily News Briefs | Surveys | Resources/Links | Glossary | Case Studies | Reports
Pharma Marketing Vendor Directory | Conference Calendar | Pharma Jobs
Advertising Information | FAQs | About Us | Privacy Policy
By John Mack
SUMMARY
The pharmaceutical industry faces many challenges ahead including blockbusters going off patent, generic competition, collapsing sales due to product withdrawal, price pressures, etc. All this puts pressure on pharma profitability and Wall Street is clamoring for cost cutting measures. Now may be the time to end the pharmaceutical sales and marketing "arms race" and/or increase sales and marketing ROI.Order and pay for this reprint now using your credit card... ONLY $9.95With that as a backdrop, Pharma Marketing News hosted an online Pharma Cost Cutting Survey between February 22, 2005, and March 18, 2005. Respondents indicated how likely they thought pharma companies would adopt several cost-cutting strategies within the next six months. This article presents a summary of the results.
- Includes physician survey data about what physicians value in a sales rep
- How did the pharmaceutical industry get into this mess?
- What is the number one people skill that pharmaceutical companies don't teach that they should?
- What was marketing’s role in limiting physician access and how can they correct it?
- How does sales messaging impact physician access?
Download PDF file immediately after paying:
PMN43-06
Issue: Vol. 4, No. 3: March 2005
Word Count: 1353
TOPICS: Strategy/Planning | Physician Marketing | Direct-to-Consumer (DTC) Advertising & Marketing
| Subscribe |
|
A FREE monthly e-newsletter for pharma marketing professionals. Current Issue Order Reprints
|
| Find a Vendor |
|
Hundreds of pharmaceutical marketing services vendors, consultants, executive search firms, medical education companies, and other companies servicing the needs of the pharmaceutical industry. Learn More Access Listings
|
| Network |
|
Network with your peers in the industry, seek help advancing your career, discuss current issues. Learn More
|
| Advertise |
|
Pharma Marketing Network & Pharma Marketing News provide exceptional permission-based e-marketing opportunities. Learn More Media Kit Get Rate Card Click Here
|
| Meet |
|
Pharma Marketing News is proud to be a media partner for dozens of industry conferences. Conference Calendar Get Your Event Listed Click Here
|
| Find a Job |
|
Pharma Marketing Network accepts job listings relevant to the interests of our members and its members help colleagues find jobs. Job Listings Post Your Job Opening Click Here
|