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Will the Drug Industry be the Next Auto Industry?

Is the drug industry right on the cusp of a huge fall like the auto industry? Taking risks -- eg, engaging in social media -- may hasten that fall, but sometimes standing on the sidelines may be more risky! Read the full text of this OpEd piece...

Protection from Brand Infection: Marketers Must Take Control of Their Brands, Especially Online

In response to concerns about the growing range of threats to brand value and the sheer volume of brand hijacking incidents, the CMO Council set out to assess the challenges marketers face as stewards of their brands. The result is Protection from Brand Infection, a seminal authority leadership report that outlines the proliferating threat-scape that marketers face and reveals how marketers are struggling to understand and measure the impact brand intrusions have on their second most valuable asset, their customer. Read more... and purchase the reprint without subscribing.

Ramifications of FDA Regulatory Actions: Helping FDA Find a New Media Regulatory Pathway

Arnold Friede, counsel to the law firm McDermott Will & Emery LLP, and former Senior Counsel at Pfizer, believes that there is an opportunity now to make a strong and compelling argument for the adoption of rational regulatory policies by the FDA that address the unique features not only of sponsored links, but of other kinds of new communication tools, such as social media. Read more... and purchase the reprint without subscribing.

The New PhRMA Code and Beyond: Federal & State Laws are Eclipsing Self-Regulation

At a recent ExL Pharma conference industry leaders from pharma and the vendor community reviewed the impact on "Marketing and Sales Under the Revised PhRMA Code". In this article, Vincent DeChellis of NHHS Healthcare Consulting, LLC summarizes what the industry must do to comply with the code and reconciling its voluntary nature with mandatory state requirements. Read more... and purchase the reprint without subscribing.

From Nalty to "Nalts": The Transformation of a Pharma Marketing Director into a "Viral Video Genius"

While Kevin Nalty worked during the day as Con-sumer Product Director at Merck, where he marketed Propecia, at night and on weekends he was making comedic videos for YouTube -- a few of which were critical of drug ads, marketing, and medical conditions. Read this interesting story and learn how not to get fired doing new media marketing. Read more... and purchase the reprint without subscribing.