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Prepare or Die!

Usually, at this time of the year, editors look back on the major stories of the past year. Let's be different and look forward to the New Year! Not that it's going to be any more pleasant than the old year; it's just better to prepare for what's coming than to reminisce about what's come and gone. Of course, the elephant in the room is the economy. But what about the new political realities, which will be driven by the failing economy, that the industry must prepare for? Read the full text of this OpEd piece...

The Changing Policy Landscape: Prepare Now for the Coming FDA and Pharmaceutical Marketing Reforms

The two traditional means by which pharmaceutical marketers have relied on for many, many years to encourage the uptake of new pharmaceutical products -- direct-to-consumer (DTC) advertising and physician marketing -- are about to change. Prepare now for the coming FDA and pharmaceutical marketing reforms. Read more... and purchase the reprint without subscribing.

Patient Assistance Program Rankings: Going Beyond Sales Force Effectiveness to Customer Experience Satisfaction

Market Strategies' 2008 MSImage Oncology Patient Assistance Program is a syndicated study that identified what oncologists and oncology practice managers perceive to be the top pharmaceutical PAPs in the industry. The study identified how PAPs influence overall corporate image among physicians, what performance measures drive a pharmaceutical company's PAP image, and which companies are perceived as having the best PAPs. Read more... and purchase the reprint without subscribing.

Critical: What Daschle Plans to Do About the Healthcare Crisis

To paraphrase General Patton, 'Daschle, you magnificent bastard, we read your book!' Which is what all pharmaceutical executives and marketers should do. After all, Daschle warns that the 'health-care industry would have to reconsider its business model' and he include pharmaceutical companies as part of the health-care industry. For those among you who do not have time to read Daschle's book, Pharma Marketing News has done it for you. This article summarizes the main points Daschle makes and reveals his plan for 'fixing' the problem. Read more... Or download this entire article here (FREE): http://www.news.pharma-mkting.com/Article-PMN710-03a.pdf

Reforming the FDA: It All Starts with a New Commissioner!

Possibly most important political change in store for the pharmaceutical industry is who President-elect Obama and his Secretary of HHS, Tom Daschle, decide to nominate for the new FDA Commissioner. This article summarizes the results of a recent survey in which varioous stakeholders voted for their choice. Read more... Or download this entire article here (FREE): http://www.news.pharma-mkting.com/Article-PMN710-04a.pdf